Transparency

AI-generated imagery

How we use AI-crafted imagery, and what stays real.

Some imagery on this website and in our marketing, including brand personas and the faces of models, is AI-generated and fictional. It does not depict real customers, employees, dermatologists or independent reviewers. Our products, ingredient lists, product information and product claims are based on the actual products we sell, and any customer reviews shown come only from real customers. For more information, see "Honest about AI" on our Our Story page.